Hall Farms Branding

During my time at Senergy, I was tasked with creating a distinctive logo and branding identity for Hall Farms, another entity under Brad Hall Companies. To start, I explored a wide range of concepts in Illustrator, sketching ideas freely to find a direction that felt right for the brand. After refining my concepts, I decided to incorporate elements that reflected the farm’s core values and its agricultural focus.

One key design choice was to draw inspiration from the colors of the crops grown at Hall Farms. By integrating these natural hues into the logo, I aimed to create a visual connection to the farm's products and its commitment to quality.

The final design, which I’m proud of, captures the essence of Hall Farms, though it is still under consideration. The logo has been presented to Hall Farms for feedback and is awaiting final approval.

Thought Process

Screenshot 2024-12-10 at 2.00.48 PM

Final Logo and Branding

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Selected Works
Hall Farms LogoGraphic Design
Pro X/Senergy Box Truck WrapGraphic Design
Senergy Product PostersGraphic Design
After Effects ContentGraphic Design
Senergy Video ContentProject type
PRO X Social Media PostsSocial Media
Senergy MerchGraphic Design
Senergy Holiday CardsGraphic Design
Print MaterialsGraphic Design
Sphere LandscapesPhotoshop
Neon LightsPhotoshop
Nike Dunk Photoshop ArtGraphic Design
Sparkle Cleaning AdsGraphic Design
Post Malone Gig PosterGraphic Design
Adventure AwaitsGraphic Design
Animal/Human PortraitsPhotoshop